Brand Guardianship

Description

TfW has appointed a provider to help us build our brand and undertake future strategic brand development. We require assistance in the following areas: -Strategic brand development and creative direction -Brand management and guardianship -Creative development and execution -Strategic campaign and communications -Expertise and experience Our brand will need to engage a range of key audiences, each with specific needs, including: - Leisure travellers - Commuters - Potential travellers - Stakeholders The main objectives for this contract: - To build our brand on firm foundations and develop, evolve, refine our brand strategy - Our brand is to embrace and drive forward TfW’s commitment to equality, diversity and inclusion. - For TfW to establish and maintain strategic control of our brand - To ensure the decisions we make about our brand are insight-driven and drive our engagement - To embrace communication channels to our audiences and users of our brand, including licenced and other brand users and their creative/marketing agencies