Awarded without open competition
Awarded without open competition. The buyer went directly to one or a few suppliers instead of advertising the contract. Procurement rules allow this only in specific cases, such as extreme urgency, when only one supplier can do the work, or for call-offs from an existing framework.
Key facts
- Buyer
- Agriculture and Horticulture Development Board · Body governed by public law
- Supplier
- Fight or Flight Limited SME
- Value
- Not published
- Procedure
- Award procedure without prior publication of a call for competition
- Sector
- Business services · Public relations services (CPV 79416000)
- Region
- West Midlands
- Official notice
- 007364-2026 on Find a Tender
- Timeline
-
- Contract date28 Jan 2026
- Published28 Jan 2026Published the same day
Description
Objective Our aim to add balance to the food debate and ultimately to reassure, inform and engage consumers-especially those who feel conflicted about their choices-not by going on the defensive but by confidently delivering science-backed storytelling that builds term trust and protects purchase intent. Strategy Our strategy will be built on a smart, high-impact PR programme that both compliments and amplifies the Let's Eat Balanced campaign and carves out a bolder, more visible voice for British food and the British farming community.
About the supplier
Fight or Flight Limited: every public contract they have won.