Contract award · 7 Feb 2022

Customer Journey Mapping

Natural Resources Wales awarded “Customer Journey Mapping” to Mima Group Limited on 7 Feb 2022.

Business servicesWales

Value Not published
WinnerMima Group Limited SME

Open competition

Open procedure: the contract was advertised and any supplier could submit a bid.

Key facts

Buyer
Natural Resources Wales · Body governed by public law
Supplier
Mima Group Limited SME
Value
Not published
Procedure
Open procedure
Sector
Business services · Customer survey services (CPV 79342310)
Region
Wales
Timeline
  1. Contract date7 Feb 2022
  2. Published2 May 2023Published 449 days after the contract date

Description

Since its creation in 2013, NRW has never measured the holistic customer experience. Historically, any mapping activity has been conducted with an internal view and by internal staff. With the recent creation of a new Customer Experience Team, we seek detailed insight to support delivery of a customer-centric approach to our products and services through detailed Customer Journey Mapping; to be led by an independent and external organisation. Customer Journey Mapping activity will underpin a new Customer Experience & Stakeholder Management strategy and will inform strategic activity and delivery of the strategy in Years 2 and 3. The successful provider will be able to deliver the service in both Welsh and English. Full details in specification.

About the supplier

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