Open competition
Open procedure: the contract was advertised and any supplier could submit a bid.
Key facts
- Buyer
- Robert Gordon University · Body governed by public law
- Supplier
- Tribal Dynamics Ltd
- Value
- £288,060
- Procedure
- Open procedure
- Sector
- IT services · Customer Relation Management software development services (CPV 72212445)
- Region
- Scotland
- Official notice
- 017533-2026 on Find a Tender
- Timeline
-
- Contract date26 Feb 2026
- Published26 Feb 2026Published the same day
Description
The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a seamless experience from first contact to enrolment.
About the supplier
Tribal Dynamics Ltd: every public contract they have won.