Contract award · 12 Sep 2024

Search Engine Optimisation (SEO) Services

Transport for Wales awarded “Search Engine Optimisation (SEO) Services” to N21 Group Limited for £600k on 12 Sep 2024.

IT servicesWales

Value £600k
WinnerN21 Group Limited SME

Open competition

Open procedure: the contract was advertised and any supplier could submit a bid.

Key facts

Buyer
Transport for Wales · Body governed by public law
Supplier
N21 Group Limited SME
Value
£600,000
Procedure
Open procedure
Sector
IT services · IT services: consulting, software development, Internet and support (CPV 72000000)
Region
Wales
Timeline
  1. Contract date12 Sep 2024
  2. Published7 May 2025Published 237 days after the contract date

Description

2.7 We’re looking to appoint a partner to help us build our SEO strategy and deliver the requirements of this contract with the following key areas of focus:  1. Strategic SEO direction and specialist expertise  2. Technical SEO activities  3. Onsite SEO activities  4. Offsite SEO activities  5. General activities 1. Strategic SEO direction and specialist expertise  Collaborating with us to define the long-term vision of TfW’s online SEO presence.  Collaborating with us to develop the long-term direction of our SEO strategy to help us achieve that vision.  Develop a robust set of Key Performance Indicators for SEO performance and report on this performance regularly.  Developing impactful SEO activity that helps to achieve our 3 key objectives outlined above and build our distinctive brand to help us own our digital space.  Define our current keyword position and future positioning for different topics that we wish to be an authority on. Including but not limited to rail, bu…

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