Contract award · 8 Jul 2025

ID 5351281 - DfE Tourism NI - Advertising and Marketing Services: Lot 1 - Strategic and Lead Creative Agency

Tourism Northern Ireland awarded “DfE Tourism NI…” to Cawley Nea Limited, Ardmore Advertising Marketing Ltd, MC Saatchi UK Ltd for £35m.

Business servicesNorthern Ireland

Value across 3 lots £35m

Open competition

Open procedure: the contract was advertised and any supplier could submit a bid.

Key facts

Buyer
Tourism Northern Ireland · Body governed by public law
Value
£35,000,000 across 3 lots
Procedure
Open procedure
Sector
Business services · Advertising and marketing services (CPV 79340000)
Timeline
  1. Contract date8 Jul 2025
  2. Published16 Jul 2025Published 8 days after the contract date

Description

Tourism Northern Ireland wishes to appoint a Supplier or Suppliers for the supply and delivery of its advertising, design and marketing services. These requirements have been split into 3 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the maximum anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of £14,375,000 Lot 2: Digital Media Services with an estimated contract value of £6,250,000 Lot 3: Offline Media Services with an estimated contract value of £14,375,000. Supplier(s) should note that there may be workload fluctuations at different times of the year. All of the above Lots will be evaluated and awarded independently of one another. There are no restrictions on the number of Lots a Tenderer can bid for or be awarded. Therefore, tenderers may tender for one, two, or all three of the Lots. For all lots, Tourism Northern Ireland will aim to appo…

Lots in this award

LotSupplierValue
ID 5351281 - DfE Tourism NI - Advertising and Marketing Services: Lot 1 - Strategic and Lead Creative AgencyCawley Nea Limited SME£14.4m
ID 5351281 - DfE Tourism NI - Advertising and Marketing Services: Lot 2 - Digital Media ServicesArdmore Advertising Marketing Ltd SME, MC Saatchi UK Ltd£6.25m
ID 5351281 - DfE Tourism NI - Advertising and Marketing Services: Lot 3 - Offline Media ServicesArdmore Advertising Marketing Ltd SME, Mammoth Design Consultants Ltd£14.4m

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