Contract award · 11 Jul 2025

Concessions Agreement for Advertising Boards in Peterborough

Peterborough City Council awarded “Concessions Agreement for Advertising Boards in Peterborough” to JCDecaux UK Ltd for £29.7m on 11 Jul 2025.

Business servicesEast of England

Value £29.7m
WinnerJCDecaux UK Ltd SME

Open competition

Open procedure: the contract was advertised and any supplier could submit a bid.

Key facts

Buyer
Peterborough City Council · Regional or local authority
Supplier
JCDecaux UK Ltd SME
Value
£29,736,000
Procedure
Open procedure
Sector
Business services · Advertising services (CPV 79341000)
Timeline
  1. Contract date11 Jul 2025
  2. Published29 Oct 2026Published 475 days after the contract date

Description

Concessions Agreement for the installation and management of advertising units around the City of Peterborough. The appointed concessionaire shall be responsible for selling and managing advertising on approved display units, utilising the latest technology in and around the city, which includes: • The supply, installation, maintenance, and removal (as necessary) of up to a maximum of 40 approved display units in Peterborough during the initial installation phase of the contract. • The selling and management of advertising space on the display units. • Making proposals for additional display units to be supplied, installed, maintained, and removed (as necessary) at new sites throughout the contract period. • Supplying, installing, maintaining, and removing (as necessary) display units at the request of the authority. • Relocating and/or removing existing units which are affected by development works (subject to approval by the authority and at the expense of the concessionaire). This …

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