Open competition
Open procedure: the contract was advertised and any supplier could submit a bid.
Key facts
- Buyer
- Royal Botanic Gardens, Kew · Ministry or any other national or federal authority, including their regional or local subdivisions
- Supplier
- The GOOD Agency Group Ltd SME
- Value
- £39,962
- Procedure
- Open procedure
- Sector
- Business services · Marketing services (CPV 79342000)
- Region
- London
- Official notice
- View on Contracts Finder
- Timeline
-
- Contract date21 May 2025
- Published22 May 2025Published 1 day after the contract date
Description
Royal Botanic Gardens, Kew looking for an agency or consultancy to develop a legacy marketing proposition using the outcomes of the brand extension project which is currently underway. The objective is to develop a proposition that uses RBG Kew's new brand cause positioning and framework to grow awareness of legacy giving at RBG Kew, inspire new audiences to enquire about leaving a legacy to RBG Kew in their Will and help engage our current enquirer and intends audience. The scope of this project is: ·Strategy and insight ·Proposition development ·Key messages and proof points ·Case studies Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
About the supplier
The GOOD Agency Group Ltd: every public contract they have won.