Contract award · 15 Aug 2022

Provision of Media Buying

DVLA - Driver & Vehicle Licensing Agency awarded “Provision of Media Buying” to Manning Gottlieb OMD for £8.6m on 15 Aug 2022.

Business servicesWales

Competition with a shortlist

Competitive procedure with a selection stage: suppliers were shortlisted before being invited to bid.

Key facts

Value
£8,600,000
Procedure
Call-off from a framework agreement
Sector
Business services · Advertising services (CPV 79341000)
Region
Wales
Timeline
  1. Contract date15 Aug 2022
  2. Published13 Aug 2025Published 1094 days after the contract date

Description

To support communications campaigns, DVLA requires a supplier to plan, purchase and evaluate media for potential advertising campaigns to support DVLA's strategic aims. The current call off contract for media buying expires in May 2022. Since 2017, we have secured Cabinet Office spend controls approval to run paid for advertising campaigns to support our ongoing no cost communications for compliance with vehicle tax and recently, new campaigns to support COVID recovery. There is a three-year budget plan in place for publicity until end of the financial year 2023-24 in line with DVLA's three-year strategy. 13/08/2025 - Contract award notice has been updated to reflect a 6 months extension to the contract duration. Extension given due to delays in the replacement CCS Framework.

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