Contract award · 24 Jan 2025

Change the Script phase 2

Social Work England awarded “Change the Script phase 2” to Kindred for £90,000 on 24 Jan 2025. Awarded without open competition.

No competitionRecreation, culture & sportYorkshire and the Humber

Value £90,000
WinnerKindred SME

Awarded without open competition

Awarded without open competition. The buyer went directly to one or a few suppliers instead of advertising the contract. Procurement rules allow this only in specific cases, such as extreme urgency, when only one supplier can do the work, or for call-offs from an existing framework.

What “without competition” means

Key facts

Buyer
Social Work England · Body governed by public law
Supplier
Kindred SME
Value
£90,000
Procedure
Other - Direct Award
Sector
Recreation, culture & sport · Television services (CPV 92220000)
Timeline
  1. Contract date24 Jan 2025
  2. Published3 Feb 2025Published 10 days after the contract date

Description

The first phase of Social Work England's Change the Script Campaign was launched during Social Work Week 2024. It called on the TV and film industry to more accurately represent social workers on screen, boosting public perceptions and recognition of the profession in response to data that showed only 44% of the public think social work is well-respected in society. Campaign evaluation found a 67% increase in people agreeing that social workers deserve more recognition after viewing the campaign film. Given their central role in society, the key campaign objective for phase 2 would be to continue to increase public understanding, recognition and trust of social work as a regulated profession and show appreciation for a role that supports millions of people. It is a vital career. This would also support recruitment and retention within the profession.

About the supplier

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