Contract award · 1 Aug 2025

GOV.UK Polling

Government Digital Service awarded “GOV.UK Polling” to BMG Research for £35,000 on 1 Aug 2025.

Research & developmentWest Midlands

Value £35,000
WinnerBMG Research

Competition with a shortlist

Competitive procedure with a selection stage: suppliers were shortlisted before being invited to bid.

Key facts

Supplier
BMG Research
Value
£35,000
Procedure
Call-off from a dynamic purchasing system
Sector
Research & development · Research services (CPV 73110000)
Timeline
  1. Contract date1 Aug 2025
  2. Published29 Aug 2025Published 28 days after the contract date

Description

This contract is to undertake quarterly polling on GOV.UK. This research aimed to collect robust data on user satisfaction, trust, and engagement; evaluate the usability and effectiveness of the platform; and gain a comprehensive understanding of the GOV.UK user base. Insights generated from this work were used to inform continuous service improvements and enhance the overall user experience.

About the supplier

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