Contract award · 26 May 2026

Autumn Open Day Campaign Media Buy

University of Salford(the) awarded “Autumn Open Day Campaign Media Buy” to SMRS Limited for £246k on 26 May 2026.

Business servicesNorth West

Value £246k
WinnerSMRS Limited SME

Competition with a shortlist

Competitive procedure with a selection stage: suppliers were shortlisted before being invited to bid.

Key facts

Supplier
SMRS Limited SME
Value
£246,188.43
Procedure
Call-off from a framework agreement
Sector
Business services · Marketing services (CPV 79342000)
Timeline
  1. Contract date26 May 2026
  2. Published3 Jun 2026Published 8 days after the contract date

Description

The University of Salford is seeking proposals from media agencies to plan, deliver, and optimise a high-impact, integrated media campaign to support its Autumn/Winter Open Day recruitment activity for 2026. This campaign represents the University's first major recruitment push of the academic year and plays a critical role in influencing prospective undergraduate students at an early stage in their decision-making journey. In an increasingly competitive higher education landscape, the University aims to strengthen its brand presence, enhance consideration, and drive attendance at Open Days. The campaign will promote three Open Day events taking place on: • 10 October 2026 • 7 November 2026 • 12 December 2026 Activity must be strategically phased to build awareness and engagement ahead of each event, while maintaining momentum across the full campaign period. Objectives The appointed agency will be required to deliver a campaign that: • Drives qualified traffic to the University websi…

About the supplier

More from University of Salford(the)

All contracts

More won by SMRS Limited

All contracts

Recent business services contracts

Sector overview