Awarded without open competition
Awarded without open competition. The buyer went directly to one or a few suppliers instead of advertising the contract. Procurement rules allow this only in specific cases, such as extreme urgency, when only one supplier can do the work, or for call-offs from an existing framework.
Key facts
- Buyer
- Cabinet Office · National or federal agency/office
- Supplier
- Swayable SME
- Value
- £14,695
- Procedure
- Single tender action (below threshold)
- Sector
- Business services · Market research services (CPV 79310000)
- Region
- London
- Official notice
- View on Contracts Finder
- Timeline
-
- Contract date1 Apr 2026
- Published9 Apr 2026Published 8 days after the contract date
Description
The Supplier shall provide a specialist creative testing service capable of conducting expedited, robust survey experiments and Randomised Control Trials (RCTs) to evaluate government communications for the "Cost of Living" campaign. Scope: The primary purpose is to test creative assets (video, static imagery, messaging) to effectively reach priority audiences (specifically "Grafting Realists" and "Striving Moderates"). Methodology: The Supplier must utilise proprietary mobile recruitment and validated RCT methodology to measure attitudinal shifts, message understanding, and motivation to act with a 24-48 hour turnaround.
About the supplier
Swayable: every public contract they have won.