Contract award · 16 Dec 2025

Higher Education Marketing Agency to Support the Implementation of UK Student Recruitment Campaigns (Media Planning and Buying)

University of Chester awarded “Higher Education Marketing Agency to Support the Implementation of UK Student…” to Havas People for £200k on 16 Dec 2025.

Business servicesNorth West

Value £200k
WinnerHavas People

Competition with a shortlist

Competitive procedure with a selection stage: suppliers were shortlisted before being invited to bid.

Key facts

Supplier
Havas People
Value
£200,000
Procedure
Call-off from a framework agreement
Sector
Business services · Advertising and marketing services (CPV 79340000)
Timeline
  1. Contract date16 Dec 2025
  2. Published14 Jan 2026Published 29 days after the contract date

Description

The University of Chester invited tenders from specialist Higher Education marketing agencies on Lot 2 - Student Recruitment Marketing of the Education Recruitment Advertising and Resourcing Services (National) NERARS 2022 Framework Agreement (Reference: PFB4051 SU). The appointed agency will primarily support media planning and buying for UK student recruitment campaigns, with a clear focus on driving the University's growth agenda and increasing home undergraduate student numbers. This will be a two-year contract, with the option to extend for up to a further 24 months on a year-by-year basis. While the core requirement is media planning and buying, the University expects the successful agency to work collaboratively on campaign strategy, providing audience, market and competitor insights to strengthen our competitive position. Additionally, the University may occasionally draw on the agency's creative services to support the development of campaign assets and messaging. The total c…

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