Contract award · 18 Sep 2025

Digital Analytics Solutions

Government Digital Service awarded “Digital Analytics Solutions” to Merkle, a trading division of Dentsu UK Limited for £150k on 18 Sep 2025.

Software & information systemsLondon

Competition with a shortlist

Competitive procedure with a selection stage: suppliers were shortlisted before being invited to bid.

Key facts

Value
£150,000
Procedure
Call-off from a framework agreement
Sector
Software & information systems · Software package and information systems (CPV 48000000)
Region
London
Timeline
  1. Contract date18 Sep 2025
  2. Published20 Oct 2025Published 32 days after the contract date

Description

The Supplier will provide a hosted web analytics platform for Google Analytics 360 (GA360) services together with associated design, setup, configuration, implementation, and support services for Buyer's website at GOV.UK and other services run by GDS and the Cabinet Office. (Digital Analytics platform for GDS) Description of the requirement: Briefly, web analytics provides data on user's interactions with a site or service.

About the supplier

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