Contract award · 29 Nov 2024

Provision of Optimisation Agreement (AB Testing)

Department for International Trade awarded “Provision of Optimisation Agreement (AB Testing)” to Wingify Software Private Limited for £38,990.

No competitionSoftware & information systemsLondon

Awarded without open competition

Awarded without open competition. The buyer went directly to one or a few suppliers instead of advertising the contract. Procurement rules allow this only in specific cases, such as extreme urgency, when only one supplier can do the work, or for call-offs from an existing framework.

What “without competition” means

Key facts

Value
£38,990
Procedure
Single tender action (below threshold)
Sector
Software & information systems · Software package and information systems (CPV 48000000)
Region
London
Timeline
  1. Contract date29 Nov 2024
  2. Published6 Dec 2024Published 7 days after the contract date

Description

This contract covers the provision of an advanced A/B testing tool to support the Department for Business and Trade's (DBT) mission of enhancing digital performance and enabling data-driven decision-making across its services. DBT is procuring this tool to optimize user experiences, improve website and application performance, and enhance the effectiveness of marketing campaigns. The contract was awarded to Wingify Software Private Limited on the 29/11/2024 and the term runs until 29/11/2026.

About the supplier

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