Contract award · 22 Dec 2025

General Optical Council ITT commercial practices and patient safety

General Optical Council awarded “General Optical Council ITT commercial practices and patient safety” to Shift Insight Ltd for £39,801 on 22 Dec 2025.

Research & developmentLondon

Value £39,801
WinnerShift Insight Ltd SME

Open competition

Open procedure: the contract was advertised and any supplier could submit a bid.

Key facts

Supplier
Shift Insight Ltd SME
Value
£39,801.29
Procedure
Open procedure (below threshold)
Sector
Research & development · Research and development services and related consultancy services (CPV 73000000)
Region
London
Timeline
  1. Contract date22 Dec 2025
  2. Published22 Dec 2025Published the same day

Description

We are looking to commission qualitative research to understand the nature and extent of commercial practices in the eye care sector and any impact this has on patient safety. We would like to hear views of GOC registrants (optometrists and dispensing opticians), non-GOC regulated eye care staff (for example, optical assistants), optical businesses (both GOC registered and non-GOC registered), and patient representative groups. The research will involve designing and conducting the research, then analysing and reporting on the findings. The aim of the research is to help us better understand: the nature and extent of commercial practices in the eye care sector; any detrimental impact on patients and the public; any detrimental impact on individual registrants (i.e. optometrists and dispensing opticians); the views of businesses, for example, the balance between providing safe patient care whilst operating in a commercial environment; and what actions the GOC and the wider eye care sec…

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