Open competition
Open procedure: the contract was advertised and any supplier could submit a bid.
Key facts
- Buyer
- Historic England · Body governed by public law
- Supplier
- Morris Hargreaves McIntyre
- Value
- £30,000
- Procedure
- Open procedure
- Sector
- Business services · Market research services (CPV 79310000)
- Region
- South West
- Official notice
- View on Contracts Finder
- Timeline
-
- Contract date11 Feb 2026
- Published12 Feb 2026Published 1 day after the contract date
Description
Historic England last refreshed its audience segmentation system in 2021, to enable wider application across the organisation and to better align with digital and professional audiences. The segmentation system is now embedded into the work Historic England does across public engagement and communications. We have also shared the segments with other arts, culture and heritage organisations as a tool to support inclusive audience engagement as part of our sector leadership role. Four years on, both society and Historic England's Strategic Priorities have evolved. We are looking for an agency to refresh the data our segments are built on, to ensure our segments are up to date both societally and organisationally, and align with Government Communication Service (GCS) principles for effective, evidence-based communications and behavioural insight.
About the supplier
Morris Hargreaves McIntyre: every public contract they have won.