Contract award · 6 May 2026

Media Strategy, Planning and Buying Services Business Case for Armed Forces Recruitment

Ministry of Defence awarded “Media Strategy, Planning and Buying Services Business Case for Armed…” to Wavemaker Limited for £38m on 6 May 2026.

Business servicesSouth West

Value £38m

Competition with a shortlist

Competitive procedure with a selection stage: suppliers were shortlisted before being invited to bid.

Key facts

Buyer
Ministry of Defence · Ministry or any other national or federal authority, including their regional or local subdivisions
Value
£38,000,000
Procedure
Call-off from a framework agreement
Sector
Business services · Advertising campaign services (CPV 79341400)
Timeline
  1. Contract date6 May 2026
  2. Published17 Jun 2026Published 42 days after the contract date

Description

The procurement of external media activity across regional, national, and international platforms-including radio, television, cinema, press, digital channels, social media, and out of home advertising.

About the supplier

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