Contract award · 20 Jan 2026

AI Search Tools and the Future of the World Wide Web

Dsit awarded “AI Search Tools and the Future of the World Wide Web” to Firetail Ltd for £19,793 on 20 Jan 2026. Awarded without open competition.

No competitionResearch & developmentSouth West

BuyerDsit
Value £19,793
WinnerFiretail Ltd SME

Awarded without open competition

Awarded without open competition. The buyer went directly to one or a few suppliers instead of advertising the contract. Procurement rules allow this only in specific cases, such as extreme urgency, when only one supplier can do the work, or for call-offs from an existing framework.

What “without competition” means

Key facts

Buyer
Dsit
Supplier
Firetail Ltd SME
Value
£19,793
Procedure
Single tender action (below threshold)
Sector
Research & development · Research and development services and related consultancy services (CPV 73000000)
Timeline
  1. Contract date20 Jan 2026
  2. Published29 Jan 2026Published 9 days after the contract date

Description

***** THIS IS AN AWARD NOTICE, NOT A CALL FOR COMPETITION ***** This procurement is being concluded as a direct award under the FUTURES FRAMEWORK REFERENCE NUMBER: PS22410 Brief Description of Requirement Science and technology are central to economic growth and national resilience, but their rapid pace presents risks alongside opportunities. The Government Office for Science (GOS) plays a key role in supporting HMG's strategic foresight around science and technology, through horizon scanning, technology assessments, and foresight projects. To do this effectively, GOS requires evidence-based, expert-backed insight into potential future developments. One signal of interest to GOS is how the development of AI search tools (such as Generative AI and agentic AI) has changed the way that users interact with the World Wide Web and the resulting consequences. There are reports that the incorporation of AI in search tools has resulted in less website traffic, which firms, organisations and pu…

About the supplier

More from Dsit

All contracts

More won by Firetail Ltd

All contracts

Recent research & development contracts

Sector overview