Contract award · 6 Aug 2025

Communications Planning and Media Buying in Northern Ireland

The Electoral Commission awarded “Communications Planning and Media Buying in Northern Ireland” to ASG for £1.65m on 6 Aug 2025.

Printed matterNorthern Ireland

Value £1.65m
WinnerASG

Open competition

Open procedure: the contract was advertised and any supplier could submit a bid.

Key facts

Supplier
ASG
Value
£1,650,000
Procedure
Open procedure (above threshold)
Sector
Printed matter · Printed matter and related products (CPV 22000000)
Timeline
  1. Contract date6 Aug 2025
  2. Published28 Oct 2025Published 83 days after the contract date

Description

The objective of this procurement was to identify a highly capable media buying agency with a strong understanding of the Northern Ireland media market and a proven track record in delivering voter registration campaigns. The process followed a two-stage open competition beginning with a Suitability Questionnaire (SQ), followed by a tender process consisting of a written proposal (55%), pitch presentation (25%), and pricing (20%).

About the supplier

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