Contract award · 6 Mar 2026

SE1208 - PR and Communications Agency

Sport England awarded “PR and Communications Agency” to 23Red for £400k on 6 Mar 2026.

Business servicesEast Midlands

BuyerSport England
Value £400k
Winner23Red SME

Competition with a shortlist

Competitive procedure with a selection stage: suppliers were shortlisted before being invited to bid.

Key facts

Buyer
Sport England · Body governed by public law
Supplier
23Red SME
Value
£400,000
Procedure
Call-off from a framework agreement
Sector
Business services · Marketing management consultancy services (CPV 79413000)
Timeline
  1. Contract date6 Mar 2026
  2. Published20 Mar 2026Published 14 days after the contract date

Description

Sport England is tendering for a PR and communications agency to support our behaviour change campaigns, specifically This Girl Can, our campaign to help women get active and get moving. Sport England is seeking through this tendering process to award a contract to provide these (Services) for an initial term of 24 months and a unilateral option of Sport England to extend for further periods up to a maximum of 12 months. The successful supplier will be able to drive positive media coverage that supports Sport England's integrated behaviour change campaigns and communications, specifically This Girl Can. This includes identifying opportunities to generate media coverage, creating materials, briefing and events and securing media interest with key journalists, publications and programmes. There will be a mix of day-to-day press office support as well as larger campaign spikes (anticipated up to three a year) and the supplier will be expected to work flexibly throughout the contract to d…

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