Competition with a shortlist
Competitive procedure with a selection stage: suppliers were shortlisted before being invited to bid.
Key facts
- Buyer
- Crown Commercial Service · Ministry or any other national or federal authority, including their regional or local subdivisions
- Supplier
- Omd Group Limited
- Value
- £244,676
- Procedure
- Call-off from a framework agreement
- Sector
- Business services · Aeral advertising services (CPV 79341500)
- Region
- North West
- Official notice
- View on Contracts Finder
- Timeline
-
- Contract date13 Feb 2025
- Published3 Apr 2025Published 49 days after the contract date
Description
People who have been infected and affected as a result of infected blood and blood products, have been suffering and campaigning for years. As a result, in 2017 a public inquiry, chaired by Sir Brian Langstaff, was set up to examine the circumstances that led to individuals being contaminated. The IBCA was brought into existence to implement an Infected Blood Compensation Scheme, which will provide financial compensation to victims of infected blood, along with those affected as a result, on a UK-wide basis. To reach all of those infected and affected we need to develop a fully integrated communications strategy and marketing campaign, which we aim to implement from April 2025, and will potentially last for many years. The IBCA require a strategic planning and media agency to work as part of an integrated agency team to build on their initial audience segmentation and strategic framework. The Supplier will be required to develop a media plan that is evidence based, insight driven and …
About the supplier
Omd Group Limited: every public contract they have won.