Open competition
Open procedure: the contract was advertised and any supplier could submit a bid.
Key facts
- Buyer
- Ahdb · Body governed by public law
- Supplier
- Harper Adams University
- Value
- £100,000
- Procedure
- Open procedure (below threshold)
- Sector
- Agricultural & horticultural services · Agricultural services (CPV 77100000)
- Region
- West Midlands
- Official notice
- View on Contracts Finder
- Timeline
-
- Contract date15 May 2025
- Published23 Apr 2026Published 343 days after the contract date
Description
AHDB requires one supplier to assess the extent to which data, knowledge and other factors can drive behaviour change on farms for its Environment Baselining Pilot. AHDB are seeking a supplier who has a track record of delivering behaviour change assessments/evaluations within the agriculture sector, primarily for the four levy sectors supported by AHDB/QMS namely, Dairy, Beef and Lamb, Cereals and Oilseeds, and Pork. There will be 3 main areas of consideration within the scope of this tender: • Understanding what drives farm management practice choices on farm. • Understanding of the drivers/motivation (together with challenges and barriers) for change • Measuring change - what are the actions that the 170 farmers intend to implement, and which ones are actioned, together with their impact. AHDB requires a supplier who can develop and implement an evaluation/assessment framework for the Environment Baselining Pilot.
About the supplier
Harper Adams University: every public contract they have won.