Contract award · 8 Oct 2026

Optimizely Experimentation Platform Renewal

H M Revenue & Customs awarded “Optimizely Experimentation Platform Renewal” to Atos IT Services UK Limited for £40.8m on 8 Oct 2026.

Software & information systemsEast of England

Value £40.8m

Competition with a shortlist

Competitive procedure with a selection stage: suppliers were shortlisted before being invited to bid.

Key facts

Buyer
H M Revenue & Customs · Ministry or any other national or federal authority, including their regional or local subdivisions
Value
£40,797,307
Procedure
Call-off from a framework agreement
Sector
Software & information systems · Software package and information systems (CPV 48000000)
Timeline
  1. Contract date8 Oct 2026
  2. Published13 Oct 2026Published 5 days after the contract date

Description

HM Revenue & Customs (HMRC) has awarded a 24-month call-off contract under Crown Commercial Service Framework RM6098 Technology Products & Associated Services 2 (TePAS 2), Lot 3: Software, for the renewal and ongoing support of the Optimizely Experimentation Platform. The contract has been awarded to Atos IT Services UK Limited. The contract provides HMRC with continued access to the Optimizely Experimentation Platform Business Tier, Optimizely Experimentation Usage Platform, Optimizely Experiment Collaboration, standard support, licence and subscription administration, and associated professional services. The platform supports experimentation, A/B testing, optimisation and evidence-based improvement of HMRC digital customer journeys. The contract includes an annual allowance of 25,000,000 impressions, resetting each contract year, together with 10 professional services days during Contract Year 1 to support optimisation strategy, experimentation capability, governance, knowledge tra…

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