Provision of a Destination Marketing Programme under the Ancient Connections Project

Description

The original Ancient Connections’ Destination Work Package defines the purpose of this element of the project as - - To undertake comprehensive destination marketing activity to promote St Davids, Fishguard/Goodwick and wider peninsula; Ferns and County Wexford, in order to increase the number of visitors, particularly overseas visitors outside the main peak season. - To undertake cross-selling of each destination within the other destination’s territory - To undertake destination marketing activity in partnership with the national tourism organisations of Wales and Ireland including Visit Wales and Fáilte Ireland, Ireland’s Ancient East and Tourism Ireland. - To promote activities undertaken as part of the overall operation to increase awareness and participation with communities and the tourism industry.