Open competition
Open procedure: the contract was advertised and any supplier could submit a bid.
Key facts
- Buyer
- Edinburgh Napier University · Body governed by public law
- Supplier
- Hybrid Media SME
- Value
- £3,314,200
- Procedure
- Open procedure
- Sector
- Business services · Advertising campaign services (CPV 79341400)
- Region
- Scotland
- Official notice
- 005457-2024 on Find a Tender
- Timeline
-
- Contract date23 Jan 2024
- Published20 Feb 2024Published 28 days after the contract date
Description
The University is looking to develop a long-term partnership with an agency to help support the following initiatives: 1. Manage and support advertising efforts for all brand and student recruitment campaigns throughout the year, including tentpole campaigns, and always-on activities such as paid search. 2. Manage and support additional campaigns as needed, to aid with recruitment and CPD objectives. 3. Provide specialist expertise on a range of digital channels and best practice, for example how to navigate advertising with the waning prevalence of cookies. Additional information: Contract value reflects the successful bidder's fees plus the paid-for media.
About the supplier
Hybrid Media: every public contract they have won.