Contract award · 25 Feb 2025

PR and Event agency in the food sector (Paris region)

Agriculture and Horticulture Development Board awarded “PR and Event agency in the food sector (Paris region)” to Auguste & Louise on 25 Feb 2025.

Business servicesWest Midlands

Value Not published
WinnerAuguste & Louise SME

Open competition

Open procedure: the contract was advertised and any supplier could submit a bid.

Key facts

Buyer
Agriculture and Horticulture Development Board · Body governed by public law
Supplier
Auguste & Louise SME
Value
Not published
Procedure
Open procedure
Sector
Business services · Public relations services (CPV 79416000)
Timeline
  1. Contract date25 Feb 2025
  2. Published4 Mar 2025Published 7 days after the contract date

Description

AHDB require a new contract with a PR and Event agency, focusing on the food sector in the Paris region.<br/><br/>The agency will be responsible for assisting AHDB in the organisation of 3 main events:<br/><br/>• Top Pros (for Head butchers)<br/>• Vintage beef/lamb events <br/>• Escoffier for Chefs and Colmar Frais for food service<br/>• Also support for some smaller events will be required on top of the above three categories<br/><br/>The agency will need to provide AHDB with communication opportunities with major trade magazines and newspapers, plus helping with the drafting of articles and creating advertisements.<br/>The objective for this tender is to communicate on the assets of British beef and lamb, with the ability to target all protagonists of the meat sector in France, this includes the likes of:<br/><br/>• Head butchers<br/>• Wholesalers<br/>• Buyers<br/>• Chefs<br/>• Food service<br/><br/>This will be achieved through a comprehensive strategy, using a mix of publications,…

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