Contract award · 14 Jun 2026

BTA2200 Strategic media buying & planning services

British Tourist Authority t/a VisitBritain/VisitEngland awarded “Strategic media buying &…” to WAVEMAKER LIMITED Trading as WPP650. for £60m.

No competitionBusiness servicesWest Midlands

Awarded without open competition

Awarded without open competition. The buyer went directly to one or a few suppliers instead of advertising the contract. Procurement rules allow this only in specific cases, such as extreme urgency, when only one supplier can do the work, or for call-offs from an existing framework.

What “without competition” means

Key facts

Value
£60,000,000
Procedure
Award procedure without prior publication of a call for competition
Sector
Business services · Advertising services (CPV 79341000)
Timeline
  1. Contract date14 Jun 2026
  2. Published13 Jul 2026Published 29 days after the contract date

Description

Strategic Media Buying and planning services call-off contract under GCA's RM6364 Media and Creative Services Lot 1 Media Strategy, Planning and Buying

About the supplier

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