Contract award · 17 Jun 2026

BTA2209 - Domestic Sentiment Tracker 2026

British Tourist Authority t/a VisitBritain/VisitEngland awarded “Domestic Sentiment Tracker 2026” to Ipsos (Market Research) Ltd for £257k.

No competitionResearch & developmentWest Midlands

Awarded without open competition

Awarded without open competition. The buyer went directly to one or a few suppliers instead of advertising the contract. Procurement rules allow this only in specific cases, such as extreme urgency, when only one supplier can do the work, or for call-offs from an existing framework.

What “without competition” means

Key facts

Value
£256,580
Procedure
Award procedure without prior publication of a call for competition
Sector
Research & development · Research services (CPV 73110000)
Timeline
  1. Contract date17 Jun 2026
  2. Published10 Aug 2026Published 54 days after the contract date

Description

Call-Off Contract Award following Further Competition on the CCS/GCA RM6126 Research & Insights DPS.<br/><br/>In May 2020, VisitEngland, VisitScotland and Visit Wales launched an ongoing research project with the objective to track developments in regard to domestic tourism and recovery of the industry post-pandemic. The findings are made publicly available.<br/><br/>The results from this research should enable VisitEngland, VisitScotland and Visit Wales to continue consistently tracking consumer sentiment in regard to:<br/>• the current cost of living crisis,<br/>• overnight trip intentions of UK adults (UK and abroad),<br/>• day trip intentions,<br/>• business trip intentions,<br/>• sustainability<br/>• and other ad hoc topics each month.<br/><br/>The research objectives would provide consistent, robust and nationally representative data, which is delivered to the agreed timelines, delivering data and reports to the VisitEngland, VisitScotland and Visit Wales insights teams, that wi…

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