Contract award · 28 Oct 2025

Smoke Free Generation

Lincolnshire County Council awarded “Smoke Free Generation” to Thrive Tribe Ltd for £388k on 28 Oct 2025. Awarded without open competition.

No competitionHealth & social careEast Midlands

Value £388k
WinnerThrive Tribe Ltd SME

Awarded without open competition

Awarded without open competition. The buyer went directly to one or a few suppliers instead of advertising the contract. Procurement rules allow this only in specific cases, such as extreme urgency, when only one supplier can do the work, or for call-offs from an existing framework.

What “without competition” means

Key facts

Buyer
Lincolnshire County Council · Regional or local authority
Supplier
Thrive Tribe Ltd SME
Value
£388,090
Procedure
Award procedure without prior publication of a call for competition
Sector
Health & social care · Health services (CPV 85100000)
Timeline
  1. Contract date28 Oct 2025
  2. Published29 Oct 2025Published 1 day after the contract date

Description

The Council intends to award this contract to the incumbent provider via the Direct Award C route under PSR Contract Title: Smoke Free Generation Name of Incumbent: Thrive Tribe Ltd Description of Service: The Smoke Free Generation (SFG) grant is a national initiative aimed at accelerating progress towards a smokefree future. In Lincolnshire, the primary objective of this service is to significantly increase the number of individuals who initiate a quit attempt or set a formal quit date through targeted smoking cessation support. Approx. lifetime value of contract: £388,090.00 This contract will run for an initial period of 6 months between 1st October 2025 to 31st March 2026, with the option to extend by a further period of 6 months to 30th September 2026 should SFG funding be confirmed beyond 31st March 2026 to allow for the consultation to be completed, to further inform future Council decision making. Detail of award decision makers: Council Executive delegated to Executive Direct…

About the supplier

Other awards in the same procurement

Call-offs and awards published under the same process (for example a framework or dynamic purchasing system).

Date Contract Supplier Value
17 Sep 2026 Thrive Tribe Ltd SME £544k

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