Contract award · 1 Oct 2025

OU Brand Tracking Services

Open University(the) awarded “OU Brand Tracking Services” to The Nursery Research & Planning Ltd for £904k on 1 Oct 2025.

Business servicesSouth East

Value £904k

Competition with a shortlist

Competitive procedure with a selection stage: suppliers were shortlisted before being invited to bid.

Key facts

Buyer
Open University(the) · Body governed by public law
Value
£904,000
Procedure
Restricted procedure (above threshold)
Sector
Business services · Market research services (CPV 79310000)
Timeline
  1. Contract date1 Oct 2025
  2. Published9 Oct 2025Published 8 days after the contract date

Description

The Open University is seeking a supplier of brand tracking services to support the organisation in measuring awareness and perceptions of the Open University brand, competitor brands and evaluate the success of our specific campaigns amongst potential students in all UK nations. The contract may also include brand tracking services among other audiences such as current students, alumni and employers. The restricted procurement procedure under the terms of the Public Contract Regulations 2015 requires potential bidders to complete a Standard Supplier Selection Questionnaire in the first instance. The five (5) highest scoring bidders will be invited to the invitation to tender stage. The contract is for an initial period of three (3) years and may be extended by the OU by one further twelve (12) month period up to a maximum of four years in total. Further details are contained in the procurement documents, via the URL link detailed in this notice.

About the supplier

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