Contract award · 7 Oct 2026

Customer Pulse, Advertising and Marketing Evaluation

Transport for London awarded “Customer Pulse, Advertising and Marketing Evaluation” to Ipsos Mori UK Limited for £1.19m. Awarded without open competition.

No competitionResearch & developmentNorth East

Value £1.19m

Awarded without open competition

Awarded without open competition. The buyer went directly to one or a few suppliers instead of advertising the contract. Procurement rules allow this only in specific cases, such as extreme urgency, when only one supplier can do the work, or for call-offs from an existing framework.

What “without competition” means

Key facts

Buyer
Transport for London · Body governed by public law
Value
£1,194,110
Procedure
Award procedure without prior publication of a call for competition
Sector
Research & development · Research services (CPV 73110000)
Timeline
  1. Contract date7 Oct 2026
  2. Published3 Nov 2026Published 27 days after the contract date

Description

Provision of market research services to deliver TfL's Customer Pulse and Advertising & Marketing Evaluation programmes, including online survey fieldwork, data analysis, reporting and insight to measure customer perceptions, behaviours and the effectiveness of marketing campaigns. This was a mini competition via the GCA Research and Insights Framework DPS (RM6126)

About the supplier

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