Competition with a shortlist
Competitive procedure with a selection stage: suppliers were shortlisted before being invited to bid.
Key facts
- Supplier
- Ipsos (Market Research) Ltd
- Value
- £500,000
- Procedure
- Call-off from a dynamic purchasing system
- Sector
- Research & development · Research and development consultancy services (CPV 73200000)
- Region
- London
- Official notice
- View on Contracts Finder
- Timeline
-
- Contract date24 Aug 2026
- Published24 Aug 2026Published the same day
Description
The Transport User Personas were launched in 2023 and directly supports tailored policy-making and communications. We will undertake a refresh of the Transport User Personas to support the department's Improving Journeys for People strategic outcome. The refresh will provide updated analysis and tools for the persons and the work will involve: - Updating the data - Adding new aspects of transport e.g. road safety behaviour, freight and aviation and maritime - Increasing coverage of rural areas - Refreshing the appearance of the personas and outputs - Introducing some chatbot-style functionality to make the tool more interactive e.g. helping users to identify which personas are most important for policy questions. The project will take about a year, concluding with the relaunch of the personas in September 2027.
About the supplier
Ipsos (Market Research) Ltd: every public contract they have won, plus their Companies House record (company 00948470).