Contract award · 14 Aug 2026

Provision of Research Specification for Communications and Marketing Campaign

Government Commercial Agency awarded “Provision of Research Specification for Communications and Marketing…” to Ipsos (Market Research) Limited for £7.22m.

Research & developmentNorth West

Competition with a shortlist

Competitive procedure with a selection stage: suppliers were shortlisted before being invited to bid.

Key facts

Buyer
Government Commercial Agency · Ministry or any other national or federal authority, including their regional or local subdivisions
Value
£7,225,000
Procedure
Call-off from a framework agreement
Sector
Research & development · Research services (CPV 73110000)
Timeline
  1. Contract date14 Aug 2026
  2. Published1 Oct 2026Published 48 days after the contract date

Description

The purpose of this requirement is to appoint one research Supplier to carry out insight gathering and evaluation of paid-for marketing campaigns run by HMRC over the duration of the agreement, as well as more general research projects to benefit HMRC

About the supplier

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