Contract award · 2 Mar 2023

Email Marketing

The National Archives awarded “Email Marketing” to Forfront Ltd for £126k on 2 Mar 2023.

IT servicesLondon

Value £126k
WinnerForfront Ltd SME

Open competition

Open procedure: the contract was advertised and any supplier could submit a bid.

Key facts

Supplier
Forfront Ltd SME
Value
£126,390
Procedure
Open procedure (below threshold)
Sector
IT services · IT services: consulting, software development, Internet and support (CPV 72000000)
Region
London
Timeline
  1. Contract date2 Mar 2023
  2. Published24 Mar 2026Published 1118 days after the contract date

Description

We send around 30 million emails per year to over 325,000 subscribers, featuring a wide variety of content and targeted at a wide variety of audience and stakeholder groups. Email remains our single most effective way of directly communicating with our customers, and has proven particularly effective throughout the Covid-19 pandemic. Our main weekly email update is sent to just over 325,000 subscribers, and contains a mix of content that reflects the public-facing work and services offered by The National Archives. We also send several supplementary mailings to subscribers on top of this update, primarily retail promotions for our online shop and events programme, targeted at subsets of our mailing list. We also distribute a number of specialist campaigns, focused on different areas of our work, to various stakeholder lists. The subscriber numbers above are expected to grow during the term of the contract - up to about 370,000 subscribers and 36 million emails sent. Our current email …

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