Contract award · 16 Feb 2026

Development of a Social Media Strategy

South Yorkshire Mayoral Combined Authority awarded “Development of a Social Media Strategy” to 411 Communications Ltd for £86,000.

No competitionResearch & developmentYorkshire and the Humber

Awarded without open competition

Awarded without open competition. The buyer went directly to one or a few suppliers instead of advertising the contract. Procurement rules allow this only in specific cases, such as extreme urgency, when only one supplier can do the work, or for call-offs from an existing framework.

What “without competition” means

Key facts

Buyer
South Yorkshire Mayoral Combined Authority · Body governed by public law
Value
£86,000
Procedure
Competitive quotation (below threshold)
Sector
Research & development · Research and development services and related consultancy services (CPV 73000000)
Timeline
  1. Contract date16 Feb 2026
  2. Published17 Feb 2026Published 1 day after the contract date

Description

The South Yorkshire Mayoral Combined Authority (SYMCA) are seeking to appoint a step-change, not an incremental update, in how the organisation engages digitally. The Mayor has expressed admiration for approaches that combine: • Clear, simple, emotionally resonant storytelling • Direct-to-camera authenticity and leadership clarity • High-impact messaging and rapid response capability The agency must demonstrate understanding of these styles and propose how equivalent impact can be achieved within a UK Combined Authority context.

About the supplier

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