Competition with a shortlist
Competitive procedure with a selection stage: suppliers were shortlisted before being invited to bid.
Key facts
- Buyer
- BFI
- Supplier
- AKA Promotions Limited
- Value
- £400,000
- Procedure
- Restricted procedure
- Sector
- Business services · Advertising and marketing services (CPV 79340000)
- Region
- London
- Official notice
- View on Contracts Finder
- Timeline
-
- Contract date27 Jan 2025
- Published12 Mar 2025Published 44 days after the contract date
Description
The BFI is seeking an experienced media agency to deliver all-channel and all-business area paid media planning, buying and campaign delivery and optimisation, with a focus on digital channels. The business areas include all under the BFI brand, nationally and internationally, but excludes Global Screen Fund and other BFI funded partner projects eg Escapes. Each business area operates with discreet KPIs and within a variety of parameters and have separate but often over-lapping audiences all engaged at some level with the BFI brand and experience. An essential requirement for a media agency is experience of working with a complex, overarching brand that operates multiple touchpoints for customers and audiences, in an arts, heritage, film, TV, government or education environment. The successful agency must be able to demonstrate previous experience of achieving a range of KPIs and campaign metrics within multiple campaign briefs, including commercial and engagement.
About the supplier
AKA Promotions Limited: every public contract they have won.