Competition with a shortlist
Competitive procedure with a selection stage: suppliers were shortlisted before being invited to bid.
Key facts
- Supplier
- Republic of Media Limited
- Value
- £300,000
- Procedure
- Call-off from a framework agreement
- Sector
- Business services · Marketing services (CPV 79342000)
- Region
- North West
- Official notice
- View on Contracts Finder
- Timeline
-
- Contract date23 Dec 2025
- Published4 Mar 2026Published 71 days after the contract date
Description
NHS Greater Manchester Integrated Care Board (ICB) invites suitably experienced media agencies to submit a proposal for strategic media planning and buying in support of Greater Manchester's Making Smoking History Programme and its associated behaviour change campaign ("the Service"). The successful agency will deliver an effective media strategy to support population-level smoking cessation, via a developed behaviour change working with a media budget of up to £300,000 + VAT. The current campaign, 'What Will You Miss?', was developed in 2023 with a creative agency, based on extensive research with stakeholders and entrenched smokers-the core target audience. The campaign highlights the stark reality that 2 in 3 smokers will die prematurely unless they quit, while offering hope, support, and a clear call-to-action via the Smoke Free app (premium account for GM users, plus a complimentary 4-week vape kit through the national swap to stop offer). The campaign aims to provoke an emotiona…
About the supplier
Republic of Media Limited: every public contract they have won.