Contract award · 9 Sep 2025

SE1207 This Girl Can Campaign Evaluation Services - Quantitative Research

Sport England awarded “This Girl Can Campaign Evaluation Services…” to Savanta Group Limited, Walnut Unlimited Ltd, YouGov for £179k.

Research & developmentEast Midlands

BuyerSport England
Value £179k

Competition with a shortlist

Competitive procedure with a selection stage: suppliers were shortlisted before being invited to bid.

Key facts

Buyer
Sport England · Body governed by public law
Value
£179,000
Procedure
Call-off from a dynamic purchasing system
Sector
Research & development · Research services (CPV 73110000)
Timeline
  1. Contract date9 Sep 2025
  2. Published8 Oct 2025Published 29 days after the contract date

Description

Sport England wish to procure a supplier to conduct quantitative brand tracking as part of our campaign evaluations. It will involve tracking around multiple campaigns, with the main focus of the work being on the This Girl Can Campaign. To date, Sport England has procured suppliers to carry out 30 waves of tracking, looking at women's attitudes and behaviours over the campaign's 10-year history. This tender will involve multiple waves of surveying a nationally representative sample of women, and measuring demographic information, physical activity levels, campaign awareness and attitudes towards the campaign and various questions measuring the impact of the campaign. This will need to be carried out approximately three times a year (depending on campaign activity and need). We run full waves that are approximately 15 minutes in length, and shorter 'pulse waves' which are 10 minutes in length. This will need to include a full wave of tracking every November where samples from the…

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