Contract award · 11 Feb 2026

Behavioural Barriers and Enablers for SPS (PLUS) Compliance: A COM-B Approach

Department for Environment, Food & Rural Affairs awarded “Behavioural Barriers and…” to Thinks Insight and Strategy (Britain Thinks) Limited for £114k.

Business servicesLondon

Competition with a shortlist

Competitive procedure with a selection stage: suppliers were shortlisted before being invited to bid.

Key facts

Buyer
Department for Environment, Food & Rural Affairs · Ministry or any other national or federal authority, including their regional or local subdivisions
Value
£114,219
Procedure
Call-off from a framework agreement
Sector
Business services · Social research services (CPV 79315000)
Region
London
Timeline
  1. Contract date11 Feb 2026
  2. Published16 Feb 2026Published 5 days after the contract date

Description

The updated SPS (PLUS) Agreement introduces new compliance requirements aimed at simplifying agri-food trade between the UK and EU by reducing border checks and administrative burdens while maintaining food safety and biosecurity standards. These changes promise significant benefits, including increased UK exports and improved supply chain efficiency. However, SMEs, key players in food production and trade, face resource constraints and competing priorities, creating behavioural barriers that risk delaying readiness. Currently, there is limited understanding of what SMEs need to comply with SPS (PLUS) and the behavioural factors influencing their ability to adapt. These include attitudes toward regulation, perceived complexity, capacity limitations, and motivational drivers. Without targeted, evidence-based interventions, policy implementation risks being generic and less effective. This research will fill that gap by identifying behavioural barriers and enablers using the COM-B frame…

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