Contract award · 24 Apr 2025

Fail to look - Market Research

West Yorkshire Combined Authority awarded “Fail to look - Market Research” to DJS Research Ltd for £25,950 on 24 Apr 2025.

Research & developmentYorkshire and the Humber

Value £25,950
WinnerDJS Research Ltd SME

Competition with a shortlist

Competitive procedure with a selection stage: suppliers were shortlisted before being invited to bid.

Key facts

Buyer
West Yorkshire Combined Authority · Body governed by public law
Supplier
DJS Research Ltd SME
Value
£25,950
Procedure
Restricted procedure
Sector
Research & development · Research services (CPV 73110000)
Timeline
  1. Contract date24 Apr 2025
  2. Published30 May 2025Published 36 days after the contract date

Description

The West Yorkshire Vision Zero Partnership is looking to procure market research to explore "fail to look" incidents in West Yorkshire. In accordance with the Department for Transport's guidance, we are defining 'Failed to look properly' as: "A driver/rider either failed to look where they were going or they looked, but misinterpreted what they saw (looked but did not see). Code may be used where driver/rider was not paying attention to the road ahead." Failure to look is the most frequently occurring contributory factor in collisions caused by careless driving. With careless driving being one of the Fatal 5. Following the research, it is the intention to create a communications campaign aimed at changing behaviours around failing to look. The research should also deliver clear communications objectives with this outcome in mind. We would be looking for the project to be completed by August 2025 but this timescale can be discussed with the successful supplier should it be seen to need…

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