Contract award · 21 Jan 2026

Bespoke Citizen Segmentation Tool and Visualisation

West Midlands Combined Authority awarded “Bespoke Citizen Segmentation Tool and Visualisation” to Experian Ltd for £176k. Awarded without open competition.

No competitionIT servicesWest Midlands

Value £176k
WinnerExperian Ltd

Awarded without open competition

Awarded without open competition. The buyer went directly to one or a few suppliers instead of advertising the contract. Procurement rules allow this only in specific cases, such as extreme urgency, when only one supplier can do the work, or for call-offs from an existing framework.

What “without competition” means

Key facts

Buyer
West Midlands Combined Authority · Regional or local authority
Supplier
Experian Ltd
Value
£175,980
Procedure
Award procedure without prior publication of a call for competition
Sector
IT services · Data management services (CPV 72322000)
Timeline
  1. Contract date21 Jan 2026
  2. Published26 Jan 2026Published 5 days after the contract date

Description

Procurement of a segmentation tool to provide actionable citizen insights, enabling WMCA to design better services, influence behaviour change, and improve communications across its strategic priorities

About the supplier

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