Contract award · 20 Mar 2023

SEM (Search Engine Marketing)

Construction Industry Training Board awarded “SEM (Search Engine Marketing)” to Crafted Media Limited for £2.5m on 20 Mar 2023.

Business servicesEast of England

Open competition

Open procedure: the contract was advertised and any supplier could submit a bid.

Key facts

Buyer
Construction Industry Training Board · European institution/agency or international organisation
Value
£2,500,000
Procedure
Open procedure
Sector
Business services · Advertising services (CPV 79341000)
Timeline
  1. Contract date20 Mar 2023
  2. Published21 Apr 2023Published 32 days after the contract date

Description

CITB are looking for a digital agency to provide SEM (Search Engine Marketing) and analytic support to our in-house website and marketing teams. With the aim of increasing visits and transactions on our sites. We have a different internal set up for each website, therefore support for CITB website will be focused on providing ad hoc specialist support to the team on a project-by-project basis. Whereas the Go Construct website has no internal website team and as such there is a greater requirement for agency support, covering both ongoing maintenance and site improvements as well as specific digital marketing campaigns. We are looking for experts who will challenge our way of thinking and provide us with new approaches to this work, reviewing our briefs and providing us with recommendations. We need the agency to be proactive in their approach to working with us, spotting potential issues and providing solutions we may not have even considered.

About the supplier

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