Contract award · 14 Jan 2025

RBGKEW1375 - RBG Kew Visitor Insights Programme (VIP)

Royal Botanic Gardens, Kew awarded “RBG Kew Visitor Insights Programme (VIP)” to DJS Research Ltd for £206k on 14 Jan 2025.

Business servicesLondon

Value £206k
WinnerDJS Research Ltd SME

Open competition

Open procedure: the contract was advertised and any supplier could submit a bid.

Key facts

Buyer
Royal Botanic Gardens, Kew · Ministry or any other national or federal authority, including their regional or local subdivisions
Supplier
DJS Research Ltd SME
Value
£205,500
Procedure
Open procedure
Sector
Business services · Market research services (CPV 79310000)
Region
London
Timeline
  1. Contract date14 Jan 2025
  2. Published1 Apr 2025Published 77 days after the contract date

Description

RBG Kew intends to procure a Supplier to carry out an ongoing visitor survey at both Kew Gardens and Wakehurst, to understand visitor profile and motivations and evaluate the visit experience in order to maintain a best-in-class experience. This includes survey review and management of the fieldwork, regular provision of data and KPI reporting, and bi-annual reporting to share key actionable insights and recommendations. The visitor survey is an existing and valuable resource for a wide range of teams across RBG Kew, helping the organisation to make data-driven decisions based on audience trends and visit feedback.

About the supplier

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