Contract award · 31 Mar 2026

WP4177 Provision of a Breastfeeding Peer Support Service in the Borough of Walsall

Walsall Council awarded “Provision of a Breastfeeding Peer Support…” to Walsall Housing Group Limited for £480k. Awarded without open competition.

No competitionHealth & social careWest Midlands

BuyerWalsall Council
Value £480k

Awarded without open competition

Awarded without open competition. The buyer went directly to one or a few suppliers instead of advertising the contract. Procurement rules allow this only in specific cases, such as extreme urgency, when only one supplier can do the work, or for call-offs from an existing framework.

What “without competition” means

Key facts

Buyer
Walsall Council · Regional or local authority
Value
£480,000
Procedure
Award procedure without prior publication of a call for competition
Sector
Health & social care · Health services (CPV 85100000)
Timeline
  1. Contract date31 Mar 2026
  2. Published28 Apr 2026Published 28 days after the contract date

Description

The Breastfeeding Champions service is an universal provision that supports families alongside established clinical service pathways, operating within a defined peer support scope of practice. The service is designed to support infants, parents, and the professionals working with them across the Borough of Walsall. It delivers a range of evidence-based, nationally recognised peer support interventions through competency-assessed staff. Support is offered both face-to-face and virtually, spanning the antenatal period, early postnatal stage, and longer-term group-based support. The service also provides consistent information and guidance to promote positive parenting, healthy lifestyle choices, and optimal health and wellbeing outcomes for children. An award has been made following Direct Award Process A; The lifetime value of the contract is approximately £480,000, excluding VAT; Contract term: 1 April 2026 to 31 March 2029, with a 12-month extension option to 31 March 2030.

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