Contract award · 19 Dec 2024

SEO Audit Website Refresh

Parliamentary and Health Service Ombudsman awarded “SEO Audit Website Refresh” to CACI Limited for £19,040. Awarded without open competition.

No competitionIT servicesNorth West

Awarded without open competition

Awarded without open competition. The buyer went directly to one or a few suppliers instead of advertising the contract. Procurement rules allow this only in specific cases, such as extreme urgency, when only one supplier can do the work, or for call-offs from an existing framework.

What “without competition” means

Key facts

Supplier
CACI Limited
Value
£19,040
Procedure
Competitive quotation (below threshold)
Sector
IT services · IT services: consulting, software development, Internet and support (CPV 72000000)
Timeline
  1. Contract date19 Dec 2024
  2. Published20 Dec 2024Published 1 day after the contract date

Description

The website refresh project will deliver a core part of our DDaT strategy and make sure we have the right content presented in the right way to meet user needs. This comprehensive SEO review of www.ombudsman.org.uk will optimise search engine performance and increase findability and organic traffic. This will help people to find our service when searching online. Scope of work: 1. Site audit: o Analyse the website's technical SEO elements (including site speed, mobile responsiveness, indexation issues). o Evaluate the infrastructure of the website, including URL architecture, redirection chains, internal linking and navigation. o Identify any potential issues with broken links, redirects, or duplicate content. o Identify any necessary UX improvements. 2. On-page SEO: o Review content quality and assess the use of target keywords across key pages. o Review meta tags, headings and content for optimisation opportunities. o Evaluate image optimisation, including alt text and file sizes. 3…

About the supplier

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