Contract award · 17 Sep 2025

Prospective Student Engagement and Conversion Service for Keele University

The University of Keele awarded “Prospective Student Engagement and Conversion Service for Keele…” to QS Quacquarelli Symonds Limited for £1.37m.

Business servicesWest Midlands

Open competition

Open procedure: the contract was advertised and any supplier could submit a bid.

Key facts

Buyer
The University of Keele · Body governed by public law
Value
£1,374,890.34
Procedure
Open procedure
Sector
Business services · Marketing services (CPV 79342000)
Timeline
  1. Contract date17 Sep 2025
  2. Published16 Dec 2025Published 90 days after the contract date

Description

Main reasons for the decision not to sub-divide the contract into lots: Given the need for one Service Provider to co-ordinate the delivery of all of the services required, the contract has not been subdivided into lots. The contract will run for an initial period of twenty-seven months from 1st July 2025 to 30th September 2027 with options to extend for a further two twelve-month periods, reviewed annually, with a final end date of 30th September 2029. The decision of whether to take up the extension options will be down to the absolute discretion of the University. The estimated total value of the contract over its duration (including the extension options if these are taken up) is £1.9 million excluding VAT.

About the supplier

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