Contract award · 15 Apr 2026

BTA2209 Domestic Sentiment Tracker

VisitBritain awarded “Domestic Sentiment Tracker” to Ipsos (Market Research) Ltd for £266k on 15 Apr 2026.

Research & developmentWest Midlands

BuyerVisitBritain
Value £266k

Competition with a shortlist

Competitive procedure with a selection stage: suppliers were shortlisted before being invited to bid.

Key facts

Value
£265,580
Procedure
Call-off from a dynamic purchasing system
Sector
Research & development · Research services (CPV 73110000)
Timeline
  1. Contract date15 Apr 2026
  2. Published7 Aug 2026Published 114 days after the contract date

Description

Call-Off Contract following Further Competition on the CCS/GCA RM6126 Research & Insights DPS. In May 2020, VisitEngland, VisitScotland and Visit Wales launched an ongoing research project with the objective to track developments in regard to domestic tourism and recovery of the industry post-pandemic. The findings are made publicly available. The results from this research should enable VisitEngland, VisitScotland and Visit Wales to continue consistently tracking consumer sentiment in regard to: • the current cost of living crisis, • overnight trip intentions of UK adults (UK and abroad), • day trip intentions, • business trip intentions, • sustainability • and other ad hoc topics each month. The research objectives would provide consistent, robust and nationally representative data, which is delivered to the agreed timelines, delivering data and reports to the VisitEngland, VisitScotland and Visit Wales insights teams, that will report to the tourism industry at large and be used as…

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