Contract award · 14 Apr 2025

BTA2133 - B2B Evaluation

British Tourist Authority t/a VisitBritain/VisitEngland awarded “Evaluation” to Strategic Research and Insight Ltd for £218k on 14 Apr 2025.

Business servicesWest Midlands

Competition with a shortlist

Competitive procedure with a selection stage: suppliers were shortlisted before being invited to bid.

Key facts

Value
£217,830
Procedure
Call-off from a dynamic purchasing system
Sector
Business services · Market research services (CPV 79310000)
Timeline
  1. Contract date14 Apr 2025
  2. Published28 Apr 2025Published 14 days after the contract date

Description

As the national tourism agency, VisitBritain / VisitEngland works to raise Britain's profile, increase the volume and value of tourism exports and develop England's visitor economy, working with organisations of all sizes and specialities. VisitBritain is obliged to report to government the impact of its activities. The outputs of the annual B2B evaluation are used in VisitBritain's reporting to government, and the findings are used to inform evidenced based decision making at VisitBritain. The objective of the evaluation is: To determine additional spend generated by tourists who came to Britain as a result of VisitBritain activity with the travel trade. To provide evidence to demonstrate how effective and efficient we are in delivering our B2B activities. To optimise our activity and make recommendations for future planning Further Competition under the Crown Commercial Services RM6126 Research & Insights Dynamic Purchasing System (DPS).

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